Why might many businesses shut down in this era?

 Why might many businesses shut down in this era? We are living in the Age of Love, where the universal force of love seeks to eliminate any trace of its absence.

When you truly understand this, it becomes evident why businesses that perpetuate a lack of love toward humanity—toward love beings—are bound to fade away. The origin of all business was rooted in a simple truth: to help love beings grow and thrive in love.

So, I ask—does your business promote love?

In the business world, love is often expressed as passion—the driving force that sustains a business through stormy nights and uncertain times.

Ultimately, proving love is the essence of our evolution as humans. It is the foundation on which all progress, creativity, and connection are built.

Let your business be a beacon of love, for that is the key to lasting success and fulfillment.

Journey with me through the story of these words now:

The Business of Love: A Story of Unity and Oneness

In a bustling marketplace, where businesses of all sizes competed for attention, there was a wise elder named Mama Ireti. She was known for her simple yet profound sayings and her small stall, which sold nothing but handmade journals. While others wondered how such a humble business thrived amidst the chaos, Mama Ireti always had a serene smile and a steady stream of customers.

One day, a curious young entrepreneur named Tolu approached her. He had recently opened a café but was struggling to keep it afloat. Despite offering trendy drinks and desserts, he noticed that customers rarely returned, and his staff turnover was high. “Mama Ireti,” he said, “you’ve been here for decades, yet your stall prospers while bigger businesses shut down around you. What’s your secret?”

Mama Ireti chuckled, her eyes sparkling with kindness. “Ah, Tolu, my secret is no secret at all. I run my business with love, and love always finds a way to thrive.”

Tolu frowned. “Love? But I offer quality products, promotions, and discounts. Isn’t that enough?”

Mama Ireti gestured for Tolu to sit beside her. She pulled out one of her journals and opened it to a blank page. “Tolu,” she began, “let me tell you a story.”

The Forgotten Town

Once, there was a town called Onigbese, a place bustling with trade and opportunity. Businesses lined the streets, each one shouting louder than the other to attract customers. At first glance, the town seemed prosperous, but beneath the surface, it was fractured.

The shopkeepers saw each other as competitors, not neighbors. They undercut prices, spread rumors, and treated customers as mere transactions. Over time, the town’s vibrancy dimmed. People stopped visiting, businesses shut down, and a once-thriving community became a ghost town.

One day, a traveler named Alake arrived in Onigbese. She was a merchant of rare spices, known for her ability to bring life to the dullest of meals. When she saw the state of the town, she decided to do something unusual: she offered her spices for free.

The shopkeepers scoffed. “What kind of business is that? You’ll go bankrupt!”

But Alake smiled. “I am here to share, not to take. Let me show you what I mean.”

She invited everyone—shopkeepers, residents, and even children—to a communal feast. Using her spices, she transformed simple ingredients into a banquet of flavors. As people gathered around the long tables, they began to talk, laugh, and share stories.

For the first time in years, Onigbese felt alive. The shopkeepers realized that their customers weren’t just wallets; they were neighbors, friends, and fellow love beings. Inspired by Alake, they began collaborating instead of competing. They pooled resources, shared ideas, and treated every transaction as a chance to connect.

Slowly but surely, Onigbese flourished again—not just as a marketplace, but as a community.

The Heart of Business

Mama Ireti closed the journal and looked at Tolu. “The lesson, my boy, is simple. A business that lacks love cannot endure. Love is the heartbeat of every successful venture. It’s what keeps customers coming back, what binds teams together, and what turns challenges into opportunities.”

Tolu leaned forward, intrigued. “But how do I bring love into my café?”

Mama Ireti smiled. “Start small. Love is in the details. It’s in how you greet your customers, how you treat your staff, and how much care you put into every cup of coffee you serve. Remember, your café isn’t just a business—it’s a space where people come to feel seen, heard, and valued.”

A New Beginning

Tolu returned to his café with a renewed sense of purpose. He began by talking to his staff, asking about their lives and dreams. He encouraged them to share ideas and gave them the freedom to infuse their creativity into the menu.

Next, he focused on his customers. He learned their names, remembered their favorite orders, and created a “community board” where people could share events, services, or simply kind words.

He even reached out to other local businesses, offering to collaborate on events and promotions. Together, they organized a neighborhood coffee fair, where proceeds went to a local charity.

Slowly but surely, the atmosphere in Tolu’s café changed. It became more than a place to grab a quick drink—it became a hub of connection, warmth, and love.

The Ripple Effect

Word of Tolu’s café spread, not just for its delicious drinks but for the experience it offered. People felt uplifted when they walked in and inspired when they left. Other businesses began to take notice, adopting similar principles of love and unity.

The community started to transform. Shopkeepers supported one another, residents felt a stronger sense of belonging, and even the town’s economy began to improve.

Years later, when a journalist asked Tolu the secret to his success, he repeated Mama Ireti’s words: “Love is the heartbeat of every successful venture. When you infuse your business with love, you don’t just create profits—you create purpose, connection, and a legacy.”

A Call to Action

As Mama Ireti often said, “In the business world, love is interpreted as passion—the fuel that keeps you going through stormy nights. But love is also the bridge that connects us all, reminding us that our true purpose is to uplift one another.”

So, whether you’re running a café, a tech startup, or a small stall in the marketplace, ask yourself: Is my business promoting love? If the answer is yes, then you are not just building a business—you are building a better world.

Because at the end of the day, the essence of our evolution as humans is to prove love, live love, and grow in love. And that, dear friend, is the business of life itself.